SEO or Search Engine Optimization are three of the scariest words for new bloggers or website owners. These words – Search Engine Optimization, or its acronym, SEO, are essential to getting your message out there, but no one seems to understand what exactly it means.
Most people use one of the three major search engines on the internet such as Google, Bing and Yahoo. The words you use to call up whatever you are looking for is what is known as search words or tags. Google, Bing and Yahoo then race through their stocks and stacks of material and cough it all up to you for you to use.
So, when you are writing a blog or something for your website, you need to use the words that people might type in and so get to your blog or business. Ta da! That’s your very simplified version of SEO. Not scary at all.
Web Crawlers and Googlebots
So, you might think that if you stuff your blog full of SEO words of tags that will be the easiest way to get the search engines to find your blog or business. Not so. Web crawlers or googlebots are smart little creatures that appear to understand when something makes sense and when it doesn’t.
It takes a while for these google bots and web crawlers to start recognizing your site and moving it up the standings onto the main pages where people will notice them immediately.
How to get Noticed on the Web
Blog often, at least twice a week and publish your post at approximately the same time on the same days
Write simply and in plain English, because those are the terms or keywords that people will type into their computers in order to find out more about that topic. For example, a person might type in ‘janitor’ – they would never type in ‘sanitation engineer’
Use keywords (SEO words) that you think a person might type into their computer, but use these words in a way that makes sense. Use them in your heading and in your first paragraph for sure, and if you can sprinkle them somewhere through the rest of your text – even better
Link to other sites that have similar information. This may seem counterintuitive, but your readers may benefit from it, and that means they may be more apt to remember your site. Your readers may realize that you are a great resource and come back to you for more … and best of all, Google recognizes and rewards links to other sites by noticing your site. Remember, though, to only link to reputable sites and ones that make sense to what you are writing about.
Does SEO or Search Engine Optimization seem clearer to you now? What else would you like to know about?
2016 Creative Writing Classes at Beyond-The-Lamppost
Tues. afternoons January 12 – March 29 in Oakville “Shaping Your Story”
Wed. afternoons January 13 – March 30 in Oakville “Get Your Story Finished”
Thurs. afternoons January 14 – March 3 in Oakville “Almost there: Revising & Rewriting Your Manuscript”